A chartered marketer with over 25-years' marketing experience working in central and local government, social housing and the commercial sector, Elaina is the EPC brand champion.
Elaina offers a wealth of experience in the field encompassing the entire marketing mix. By using the power of digital and traditional marketing, she ensures that the EPC reaches more organisations and helps them to increase their resilience.
Her experience has been gained working as a civil servant for the Cabinet Office and in marketing/PR, media and sales for local government, the housing sector and in the FMCG industry. Since joining Serco in 2010, Elaina is responsible for managing the marketing team at the EPC.
During her time at the EPC she has developed and implemented strategies and campaigns to promote the services of the College. Elaina has also concentrated on growing the EPC brand, gathering insight through research to inform future developments and initiatives. This has led to increased customer acquisition and a focus on customer retention/relationship management.
Elaina’s role has also seen her take responsibility for EPC's online presence, attendance at exhibitions and events as well as sharing impact stories and promoting engagement through the EPC Insight programme.
For Elaina, her career in marketing mirrors her values saying; “It's about always being curious and striving for continuous improvement with creativity and great passion. In this job you truly have to passionately believe in the value and benefits of what you do."
“At the EPC we are helping people to grow their skills and confidence in preparing for, and tackling, some of the most challenging situations you could ever imagine. It certainly helps me sleep better at night knowing there are people out there contemplating this stuff.”
At home, Elaina loves spending time with her family, and enjoys crafts and creative projects. She is a trustee of her local community centre and an active fundraiser for her local children's hospice.
Fellow of the Chartered Institute of Marketing (FCIM), Postgraduate Diploma in Marketing (DipM).