Who should attend?
You must attend this course if you are an emergency planning officer or a communications specialist expecting to work on this aspect of your organisation’s emergency response. This course is designed to give you the most up-to-date and professional understanding of the way modern media works and is used in emergencies. It covers the full range of media, including conventional print, broadcast and digital social platforms. We will do this in a holistic way, designed to help you create and manage an integrated media and communications presence in support of your responders.
To provide delegates with the tools to warn, inform and advise the public effectively, using both traditional and social media methods of communication.
By the end of the event you will be able to:
To describe how to maintain an up to date emergency communications plan
To outline how social and traditional media can provide rapid situational awareness to emergency responders and the public
To demonstrate how traditional and social media can be used as an effective messaging tool
To prepare officers to conduct quick updates, brief statements and formal interviews with the media
To define good practice when setting up and managing a press conference
To explain the key aspects of validating a communications plan through a basic exercise
This course aimed at communications professionals and emergency planners working within a Cat 1 or Cat 2 responder. It is designed to follow-on from Warning & Informing the Public – Building Community Resilience. It will focus on the challenges of responding to an emergency and will consider too the process of recovery.
Delegates should be familiar with the latest version of their organisation’s emergency media and communications plan. It may help to have it with them during the course.