Location

The Hawkhills

Easingwold, York

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Price from

£835

per person

exc. VAT

course length

2 Days

09:00 - 17:00

dates

TBC
TBC

Course Information

Overview

Emergencies move fast, but communications can move even faster and if you are not in full control, the damage can be catastrophic. In an age of social media, community reporting and fake news, being prepared is essential.

Our course provides delegates with the tools to warn, inform and advise the public effectively, using both traditional and modern methods of communication. 

Designed to give you the most up-to-date and professional understanding of the way modern media works, our Associates are no strangers to crisis communications in an emergency.   

Discuss and compare best practices with other professionals as we cover a full range of media from conventional print to digital platforms, while also holistically learning to create and manage an integrated presence.

Who is This Course For?

This course is suitable for those in an Emergency Planning Officer Role, or a Communications Specialist working within a Category 1 or Category 2 responder business. It focuses on the challenges of responding to an emergency and will consider the process of recovery referring to your businesses own emergency media and communications plan.

Aim & Objectives

Aim:

To enable delegates to acquire the knowledge and confidence to respond to any emergency situation; deploying media and communications strategies in support of Incident Commanders to safeguard those at risk, reassure the wider public and keep our own staff informed.

Objectives:

By the end of the course, you will be able to:

  • Conduct a critical analysis of your organisation’s emergency media and communications plan, ensuring it is fit for purpose
  • Identify good practice in working with the news media
  • Prepare interview briefings and press conferences for Senior Officers
  • Describe the most popular social media platforms, Twitter, Facebook and YouTube, as well as less-familiar social tools for monitoring and mapping
  • Understand how effective monitoring of social media can improve situational awareness

Benefits for Delegates

  • By the end of the course you will have firm knowledge on how to maintain an up-to-date emergency communications plan for your company

  • Demonstrate how social and traditional media can provide rapid situational awareness to emergency responders and the public

  • You’ll have the ability to demonstrate how traditional and social media can be used as an effective messaging tool

Benefits for Organisations

  • Your office will be prepared to conduct quick updates, brief statements and formal interviews with the media

  • Assured of good practice when setting up and managing a press conference

  • Have a communications plan that explains the key aspects of validation and through all basic exercise

Select Your Course Type

At Your Venue From £2,750

  • Venue of your choice

  • 1 or 2 day options

  • From £2,750 exc. VAT

  • Up to 16 delegates

Bespoke Enquire for price

Training on this topic, designed and developed to meet your specific needs

  • Venue of your choice

  • Negotiable

  • Enquire for price

  • Max 200 delegates

Before booking on a course, please read our Terms & Conditions.

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