Kate Betts was a journalist for more than 20 years, working for newspapers, radio, and TV. She was often first on the scene as a reporter at incidents and was news editor on the day of the London Bombings.
She is now very much a poacher turned gamekeeper as she uses her journalistic experience to help organisations deal with the media proactively and reactively.
In 2006 she took voluntary redundancy from the BBC to set up her own media training consultancy, but continued freelancing for BBC Radio 4.
Her media training clients include the NHS, police, fire, local authorities and charities. She is also a trainer for the Chartered Institute of Public Relations.
Kate has a City & Guilds teaching qualification and taught journalism at the University of Sheffield part-time for five years at undergraduate and postgraduate level. The modules she taught included basic news writing, researching news, radio news bulletin production and interviewing skills. Former students have gone on to have successful careers in journalism, with several now working for national newspapers.